Mum gets the blame again

In my mind the latest Change4Life advert which focuses on giving kids less to eat at
meal times is not helpful as it has another knock at meal times. I think more mums
struggle to get kids to save their appetite for a good healthy meal and to keep snacking
to a minimum.

The ad has also come under fire from leading eating disorder charity, Beat, for pushing
 “unhelpful” health messages.  Susan Ringwood, chief executive of Beat, said although
advice to eat sensible portions was sound, the NHS backed campaign had health messages
 damaging to people with anorexia.

The ad, made by Wallace and Gromit creator Aardman, encourages parents
to control their children’s portions by serving “me-size meals”.
In the ad, an overfed child complains that his parents are feeding him too much.
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