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May 15, 2009

Support Breakfast!

I’m such a believer that breakfast is such an important meal especially for children and numerous studies show that if children start the day with some food and have something to drink their concentration and alertness is improved.

However according to a report last week, the most popular brands of breakfast cereal - including those targeted at children contain too much sugar. This report was widely reported on by the media which in the main part was very negative for breakfast cereals. In my opinion much of the coverage was misleading and may stop mums giving their children breakfast cereals all together. Yes there is sugar in some of children's breakfast cereals but per portion when served with milk this is not such a large part of their GDA for sugar. It is ridiculous to compare with the sugar in a chocolate bar because most of these cereals also supply young children with much needed mineral and vitamins and some contain wholegrain fiber as well as the goodness from the milk.

Giving children something they enjoy at breakfast helps to encourage the sensible and lifelong habit of making time for breakfast. As they get older their tastes change and they tend to move on from the more child like cereals but the breakfast habit is there.

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